Evaluation

My magazine: Front cover, contents page and double page spread

Preliminary Task

Cover page analysis

Questionnaire results

Music magazine - Initial ideas

Music magazine – Initial ideas

For my media product I have been asked to design a music magazine cover, contents page and a double page spread. To do this I’ve had to do a lot of research in to what other music magazines are like and the codes and conventions, as a result of this it will give me a good opportunity to make a successful attempt. To start with I’ve had to decide on a genre of music and what my target audience for this would be. My initial ideas are to focus on either the rock or dubstep genres; the reasoning behind these potential choices would that rock has a very large fan base with many variations, proving to be very popular, however the downside would be that there are already many rock magazines and it could get repetitive. My other choice of genre, dubstep, would work because it is a rapidly growing new genre with it slowly working its way into mainstream music. This provides potential as there aren’t any other big music magazines that focus on this genre and its growing at an accelerated rate.

The second thing I had to think about was my target audience, this was crucial as it would determine what content my magazine would contain. I decided on males and females aged from 13-25, I think this would be best suited to the genre of rock and/or dubstep as dubstep is relatively new so people older than that may not like it and also rock is always changing so this age range would suit how it has changed over the years.

Conclusions from Questionnaire

Conclusions from Questionnaire

The results I drew from my market research into music magazines gave me a very good place to start from. For example my questionnaires allowed me to get an insight into what my target audience wanted to see in a music magazine. This including things such as what free gifts they would like with it, what sorts of contents they wanted within the magazine and what genres of music they would like.

I found out such things like most people would like a free mp3 download as their free gift; also for the actual contents people said they would like to see interviews with artists as well is information on upcoming festivals and gigs. With reference to the genres of music the results were pretty varied as different people had different interests so as a result I want with a dubstep genre magazine but it also includes different sub-genres and variations; appealing to a wider audience.

Market Research: Magazines Researched

http://www.timemediakit.com/emea/index.html
http://www.cosmomediakit.com/r5/home.asp
http://www.bauermedia.co.uk/Brands/Kerrang/

I looked into other magazines at what their auidences were like, above are some websites I used. I was looking at their statistics, mainly: gender, age, circulation etc.

My magazine cover

These are some video responces for my Media Questionnaire

These video responces to my questionnaire show what some peoples views and opinions on how they would purchase a music magazine and also what they would like it to include and be about. From these i drew the conclusions that they would prefer to buy it

Media Questionnaire

This is my questionnaire I used for my market research; the questions are as followed:

1. What gender are you?
2. What is your favourite colour?
3. What genre of music do you like?
4. How much would you pay for a music magazine
5. Would free gifts encourage you to purchase a magazine?
6. If yes, what would you like?
7. Would you rather buy a magazine monthly or weekly?
8. Who are/is you favourite band/artsit?
9. What is your favourite thing about music magaiznes?
10. What is your least favourite thing about msuic magaiznes?

Market Research

My next step was to conduct market research into existing music magazines and potential competition, for example my main competitors appear to magazines such as: NME and Kerrang.

Initial Ideas: Genre/Target Audience

For my main task I had to decide on what genre of music my magazine was going to fit into. I decided on the Indie/Rock genres as it seems to be very popular in the current climate. After this I had to look into what audience i was going to target, i decided on music fans of both sexes aged 13 to 30. I choose this because it gives me both a broad and niche target audeinces in which i can use to my advantage.

Magazine Research